The Citroën DS3 will appear in the music video for the new single 'Broken Arrow' by 19 year-old English singer-songwriter, Pixie Lott. The partnership will be a UK first for vehicle product placement in a music video.
Directed by Gregg Masuak, the video follows Pixie in a series of romantic scenes, both past and present, encountering lost loves and new relationships. Out on 11th October, the single is a new track from the re-released version of Pixie Lott's multi-platinum 2009 debut album, Turn It Up, which has sold over 600,000 copies in the UK alone.
Pixie Lott from London rose to fame with her June 2009 debut single 'Mama Do (Uh Oh, Uh Oh)', which went straight to number one in the UK charts, with her debut album producing five consecutive Top 20 singles. Pixie has recently appeared as a guest judge on The X Factor.
To watch the video in full, visit http://www.citroen.co.uk/our-news/latest-stories/pixie-lott-and-ds3-video/#/our-news/latest-stories/pixie-lott-and-ds3-video/