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Range Rover Street Art - Web Exclusive

Range Rover today unveiled four temporary street art installations at key Paris landmarks.

Sep 28, 2010

The brand has worked with leading contemporary Parisian artists to create artworks which have been inspired by the new Range Rover Evoque as well as the city of Paris.

The installations focus on luxury, design, sustainability and technology. Each will be unveiled at the start of Paris Fashion Week and have been created by artists Andre (AKA Monsieur A), JCDC, Surface To Air and Yorgo Touplas.

Each of the chosen artists has long been influenced by their city, but today they each reveal how this relationship has led to a three-day street pop-up with Range Rover.

Artist JCDC said of his installation: "My representation of luxury references grace, intimacy and protection. This is a concept frequently related to my work with bespoke and couture fashion. Similar to luxury clothing, this installation reflects a graceful protection."

The pop-up street installations have been built around a wire frame replica of the Range Rover Evoque and will be positioned at iconic locations, including the Pompidou Centre and the Palais de Tokyo.

They will be in situ from September 28th - September 30th 2010 and open to the public to view.

The Range Rover Evoque will be officially unveiled at the Paris Auto Show on September 30 2010.

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