Last Wednesday, we had the opportunity to attend the Los Angeles Auto Show and see the North American debut of the new Ford Focus. A sporty five-door hatchback was unveiled along with a four-door sedan. Both will be set to hit US dealerships sometime next Spring. The Focus, with a rich European heritage, sets a new standard in the small car segment delivering 40mpg. The Focus is Ford’s largest global car with more than 10 million units sold since ’98. Developed in Europe and for sale in more than 120 markets worldwide, the Focus will be manufactured at Michigan Assembly Plant in Wayne, MI.
As for the details, the Focus sports a whole new exterior from the previous generation. It features a more aggressive front-end, dramatic rising beltline and wider stance. The Focus also features new grille shutters to block airflow through the cooling system when not required. In addition to an aerodynamic improvement, grille shutters reduce under hood temperatures at low speed.
The interior is equally improved with a new stylish center console and very modern atmosphere. The most significant interior innovation is SYNC® with MyFord Touch™, which replaces many of the traditional buttons, knobs and gauges with clear, colorful LCD screens and five-way buttons. The screens can be personalized to display information relevant to each driver. MyFord Touch includes a sophisticated voice control system for vehicle functions, connected Bluetooth® devices, MP3 players and other media.
More options have also been added to the list for the North American marketing which includes: o Active park assist o SYNC with Traffic, Directions and Information o HD Radio™ with iTunes® Tagging o Ambient lighting o Torque vectoring control o Rear view camera o Intelligent Access with push-button start
For performance, the new Focus is fitted with a 2.0-liter gasoline direct-injection four-cylinder engine. It combines high-pressure direct injection and twin independent variable camshaft timing (Ti-VCT) for better performance and fuel efficiency. This engine delivers more power than the current 2.0-liter Duratec® unit featured in the North American Focus, while contributing to projected fuel economy gains of more than 10%.
To maximize its performance and economy advantage, the engine is mated with the latest dry-clutch six-speed PowerShift automatic transmission. The transmission alone can help to reduce fuel consumption by up to 9% compared to a traditional four-speed automatic. But of course a five-speed manual will also be made available for the sportier drivers.
Stay tuned eurotuner as we uncover more details, pricing and dates for the new Focus.