Super Street Network

 |   |   |  BMW Launches First Ever User-Generated iAD - Web Exclusive
Subscribe to the Free
Newsletter

BMW Launches First Ever User-Generated iAD - Web Exclusive

iAd allows users to build their own BMW X3 and have it delivered in weeks.

Nov 15, 2010

BMW of North America has launched the first-ever user-generated iAD to promote the launch of the all-new BMW X3.
iAd is Apple's new mobile advertising network, reaching millions of iPhone and iPod touch users.

Eurp_1011_01_o+bmw_launches_first_generated_iad+side_view Photo 2/3   |   BMW Launches First Ever User-Generated iAD - Web Exclusive

The focus of the iAD is BMW's built-to-order program that allows customers to create an entirely customized BMW X3. The iAd will be the primary mobile component of the X3's marketing campaign, and it allows an individual to go from dreaming about a new X3 to having it delivered to their driveway in just a few weeks.

The X3 iADhas three components: Dream It, Build It, Drive It. "Dream It"
Each dream was specially selected from hundreds of real submissions on the BMW USA Facebook page and represent how the X3 will impact people's lives and how they wish to make it their own. The 'shake' feature on iPhone and iPod touch allows users to browse each dream and various X3 color options, or tap to read the entire story.

Users submit their dream, which can then be shared with the BMW community through the iAd. "Build It"
Here, users begin exploring some of the X3's 70 million unique configurations on the iAd. Colors and wheels can be changed, as well as the vehicle's angle. iPhone and iPod Touch users can even go inside and choose interior options, including a variety of trims and leathers. By swiping, you can change the X3's environment from a cityscape to mountains, and more, emphasizing the X3's versatility for various lifestyles.

At any time, users can save their custom X3 as a background. This is the first time that a user can customize their own car using iPhone and iPod touch functionality and save it to the device.

"Drive It"
Now it is time to get in the driver's seat. To learn more about what's in store, watch the all-new X3 in action by browsing video content and downloading images from a gallery of hi-res wallpapers. Tap on each of the X3's 'hotspots' to see model highlights such as its interior design and product highlights such as the 8-speed automatic transmission.

Eurp_1011_01_o+bmw_launches_first_generated_iad+factory_view Photo 3/3   |   BMW Launches First Ever User-Generated iAD - Web Exclusive

Or locate a dealer to discuss the build that was already started from the iPhone or iPod touch.

Simply use the GPS-enabled device to find the nearest BMW center, or enter a preferred zip code. Users can also sign up and receive the latest news, model launch dates and more.

Once finished exploring the BMW X3 iAd, the user taps the close button and can return to the app they were using, completely uninterrupted.

BROWSE CARS BY MARKET

MORE FEATURES

The one car that caught our attention the moment we stepped into VIP Fest 12 and not only held it, but had us coming back for another visit (or three) as the day continued
RodrezNov 9, 2018
Sam always thought MX-5s were cool cars but he never thought he'd ever own one until he spent a few days behind the wheel of an 2019 MX-5
Sam DuNov 7, 2018
Earlier this year, Subaru announced the WRX STI would get a 5-horsepower boost for 2019. No, it wasn’t much, but at least the STI would no longer be outgunned by the turbocharged four-cylinder Mustang. Subaru’s latest special edition STI, however, comes with a much less underwhelming boost in power. It’s called the WRX STI TC 380, and
Collin WoodardNov 6, 2018
Evasive Motorsports' S2K sat front and center in the Mackin Ind. booth during SEMA week doing exactly what it was supposed to do: wowing show goers while pulling them in for a closer look at all that Mackin has to offer
RodrezNov 6, 2018
We're proud of Ryan Hoegner for actualizing a pretty cool car guy fantasy—namely getting his 1982 911 SC, featured Eibach Springs' SEMA booth
Bob HernandezNov 5, 2018
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP