Super Street Network

 |   |   |  Ducati and AMG to Work Together - Web Exclusive
Subscribe to the Free
Newsletter

Ducati and AMG to Work Together - Web Exclusive

Nicky Hayden rode the latest Ducati Diavel motorcycle into the auto show where it sat alongside the latest AMG 63 CLS model from Mercedes-Benz.

Nov 19, 2010

At the LA Autos Show, Ducati motorcycles and Mercedes-Benz AMG announced they will work together closely in the future. The initial aim of the cooperation is to develop common marketing activities, with AMG sponsoring the Ducati MotoGP team in 2011. The team will see Valentino Rossi leave his Fiat-sponsored Yamaha to join the Ducati AMG team.

Eurp_1011_05_o+ducati+right_side_view Photo 2/7   |   Ducati and AMG to Work Together - Web Exclusive

As part of the announcement, Rossi's team-mate, American Nicky Hayden rode the latest Ducati Diavel motorcycle into the auto show where it sat alongside the latest AMG 63 CLS model from Mercedes-Benz.

"We are especially proud to have AMG as one of our sponsors for the Ducati MotoGP Team. I am also very pleased that our joint marketing activities are well underway. In AMG we have found a partner who perfectly reflects our brand values of high performance, motorsport, excitement and our sense of unmistakable style and design," said Gabriele del Torchio, President and CEO of Ducati Motor Holding SpA.

Eurp_1011_04_o+ducati+right_side_view Photo 3/7   |   Ducati and AMG to Work Together - Web Exclusive

The first visible results of the cooperation between Ducati and AMG will be joint marketing and sponsoring activities. Not only will AMG will support the Ducati MotoGP Team as the Official Car Partner from 2011, but during selected AMG events, participants will be able to test-ride Ducati motorcycles, and Ducati customers will similarly have the opportunity to familiarize themselves with the latest AMG cars at events.

Eurp_1011_06_o+ducati+close_up Photo 4/7   |   Ducati and AMG to Work Together - Web Exclusive

Joint events are planned for the members of the AMG Private Lounge, which has more than 13,000 AMG customers worldwide registered.

BROWSE CARS BY MARKET

MORE FEATURES

One month isn't a lot of time to build a captivating show car, especially for a show like Wekfest Japan. But Masaru Ishikawa set out to do it
David IshikawaDec 13, 2017
Looking for a sexier Tesla Model S? Novitec gives the company's flagship sedan a stealthy upgrade for EV rider fans
Ed TahaneyDec 13, 2017
The 2019 Volkswagen Jetta has been teased ahead of its official debut at the 2018 Detroit auto show via new exterior and interior sketches
Stefan OgbacDec 12, 2017
From all of us at Super Street, we'd like to congratulate Phil on a job well done.
Sam DuDec 12, 2017
Ex-Lotus CEO Dany Bahar is back with a Lamborghini Huracan-based De Tomaso Pantera tribute called Project Panther
Angus MacKenzieDec 12, 2017
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP