At the LA Autos Show, Ducati motorcycles and Mercedes-Benz AMG announced they will work together closely in the future. The initial aim of the cooperation is to develop common marketing activities, with AMG sponsoring the Ducati MotoGP team in 2011. The team will see Valentino Rossi leave his Fiat-sponsored Yamaha to join the Ducati AMG team.
As part of the announcement, Rossi's team-mate, American Nicky Hayden rode the latest Ducati Diavel motorcycle into the auto show where it sat alongside the latest AMG 63 CLS model from Mercedes-Benz.
"We are especially proud to have AMG as one of our sponsors for the Ducati MotoGP Team. I am also very pleased that our joint marketing activities are well underway. In AMG we have found a partner who perfectly reflects our brand values of high performance, motorsport, excitement and our sense of unmistakable style and design," said Gabriele del Torchio, President and CEO of Ducati Motor Holding SpA.
The first visible results of the cooperation between Ducati and AMG will be joint marketing and sponsoring activities. Not only will AMG will support the Ducati MotoGP Team as the Official Car Partner from 2011, but during selected AMG events, participants will be able to test-ride Ducati motorcycles, and Ducati customers will similarly have the opportunity to familiarize themselves with the latest AMG cars at events.
Joint events are planned for the members of the AMG Private Lounge, which has more than 13,000 AMG customers worldwide registered.