Super Street Network

 |   |   |  Ducati and AMG to Work Together - Web Exclusive
Subscribe to the Free
Newsletter

Ducati and AMG to Work Together - Web Exclusive

Nicky Hayden rode the latest Ducati Diavel motorcycle into the auto show where it sat alongside the latest AMG 63 CLS model from Mercedes-Benz.

Nov 19, 2010

At the LA Autos Show, Ducati motorcycles and Mercedes-Benz AMG announced they will work together closely in the future. The initial aim of the cooperation is to develop common marketing activities, with AMG sponsoring the Ducati MotoGP team in 2011. The team will see Valentino Rossi leave his Fiat-sponsored Yamaha to join the Ducati AMG team.

Eurp_1011_05_o+ducati+right_side_view Photo 2/7   |   Ducati and AMG to Work Together - Web Exclusive

As part of the announcement, Rossi's team-mate, American Nicky Hayden rode the latest Ducati Diavel motorcycle into the auto show where it sat alongside the latest AMG 63 CLS model from Mercedes-Benz.

"We are especially proud to have AMG as one of our sponsors for the Ducati MotoGP Team. I am also very pleased that our joint marketing activities are well underway. In AMG we have found a partner who perfectly reflects our brand values of high performance, motorsport, excitement and our sense of unmistakable style and design," said Gabriele del Torchio, President and CEO of Ducati Motor Holding SpA.

Eurp_1011_04_o+ducati+right_side_view Photo 3/7   |   Ducati and AMG to Work Together - Web Exclusive

The first visible results of the cooperation between Ducati and AMG will be joint marketing and sponsoring activities. Not only will AMG will support the Ducati MotoGP Team as the Official Car Partner from 2011, but during selected AMG events, participants will be able to test-ride Ducati motorcycles, and Ducati customers will similarly have the opportunity to familiarize themselves with the latest AMG cars at events.

Eurp_1011_06_o+ducati+close_up Photo 4/7   |   Ducati and AMG to Work Together - Web Exclusive

Joint events are planned for the members of the AMG Private Lounge, which has more than 13,000 AMG customers worldwide registered.

BROWSE CARS BY MARKET

MORE FEATURES

Recently, a selected number of automotive journalists and media influencers made the journey to Spain to be the first behind the wheel of the much-anticipated 2019 Toyota Supra.
Sam DuSep 20, 2018
The 2019 BMW Z4 will arrive next year, initially with a four-cylinder engine followed by a more potent M40i model.
Stefan OgbacSep 18, 2018
Ferrari launched a new, limited edition duo of supercar barchettas with the Monza SP1 and SP2. Get all the details here!
Jonny LiebermanSep 18, 2018
Preview the Super Street November issue, our Nissan annual! With a trio of Charles Wong’s R34 Skyline, 2 Boss Bunny S14, a baby Godzilla Pulsar GTiR, and more!!!
Bob HernandezSep 14, 2018
Who do you think deserves a trip to SEMA 2018?
RodrezSep 14, 2018
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP