Created using thousands of photos from owners past and present, as well as historic stills from movies, TV and landmark motorsport successes, the Alfa Romeo Giulietta mosaic is a unique celebration of the Italian brand's first 100 years.
Unveiled on a billboard in London, England the specially commissioned artwork depicts the latest model to join a centenary of cars - the Alfa Giulietta.
The all-new 5-door, which was launched in the summer, combines impeccable safety, Italian style, comfort and functionality with the dynamic qualities you expect from the brand.
As a twist on the Alfa Giulietta's high profile advertising campaign, which is fronted by Uma Thurman, and to mark the contribution made by the thousands of owners who submitted memories of their Alfas for the project, the mosaic bears the strapline 'We Are Giulietta'.
Sitting side-by-side with the images submitted by Alfisti, the company raided its image library to include photos that captured defining moments in its rich heritage, including the Alfa 158 that won the inaugural F1 World Championship race in 1950, as well as the legendary Duetto from 1960s classic, The Graduate.
Every contributor is set to receive a Limited Edition print of the mosaic, with the artwork also on display at art galleries across the UK for fans to enjoy up close. For further information visit www.alfacentenary.co.uk