Super Street Network

 |   |   |  AMG Logo On All Ducati MotoGP Bikes and Suits - Web Exclusive
Subscribe to the Free
Newsletter

AMG Logo On All Ducati MotoGP Bikes and Suits - Web Exclusive

Since the official partnership was announced in Los Angeles, AMG's sponsorship of Ducati has become even more high profile.

Dec 7, 2010

Starting with the 2011 MotoGP season, the AMG logo will be featured on the bodywork of the Ducati Marlboro Team MotoGP bikes and on the riders' leather suits.

Eurp_1012_01_o+mercedes_benz_and_ducati+front_view Photo 2/3   |   AMG Logo On All Ducati MotoGP Bikes and Suits - Web Exclusive

Since the official partnership was announced in Los Angeles on the 18th of November, AMG's sponsorship of Ducati has become even more high profile. This is further proof of the constructive and enthusiastic collaboration between the Mercdes-Benz high-performance brand and Italy's number one name in motorcycle sports.

Ola Kallenius, CEO of Mercedes-AMG GmbH, and Gabriele del Torchio, President and CEO of Ducati Motor Holding, announced the news today at a press conference held at the Ducati Museum the day before the opening of the Bologna MotorShow.

"Following the official launch of our partnership during the AutoShow in Los Angeles, I'm very pleased and proud to be here in Italy, at the Ducati Museum in Bologna to announce the first concrete development in this strategic collaboration between Ducati and AMG. As of next season, AMG will make its debut in the MotoGP world championship as a proud sponsor on the bikes and racing suits of the Ducati Marlboro Team's factory riders. AMG and Ducati are perfect partners both on the racetrack and on the road as both our companies share the same values. The key message put across by both companies is an expression of our innate passion for racing, high performance and exclusivity. Through this long-term partnership we will be able to create innovative opportunities for the Clients that we have in common," declared Ola Kallenius, CEO of Mercedes-AMG GmbH.

"We're really happy to have formed this partnership with AMG, a company which in every way shares the values that we believe in, such as high performance, fair play, sophistication and unmistakable style and design. The decision to make the link between us even more high profile by displaying the AMG logo on the bodywork of our bikes and on our riders' racing suits underlines the harmony that exists between our two companies," commented Gabriele del Torchio, President and CEO of Ducati Motor Holding S.p.A.

Eurp_1012_02_o+mercedes_benz_and_ducati+front_view Photo 3/3   |   AMG Logo On All Ducati MotoGP Bikes and Suits - Web Exclusive

As well as sponsoring the MotoGP team and renewing the Bologna company's fleet of cars and industrial vehicles, the partnership between AMG and Ducati will involve a number of shared marketing initiatives. For example, at the Bologna MotorShow, the new Ducati Diavel and the 1198 SP Superbike will be on display in the Mercedes-AMG area, making it even more special and providing an extra reason for motorcycle fans to visit the MotorShow and the Mercedes-Benz stand.

Several other initiatives are currently being finalized and will soon be presented to the public. At exclusive events and at the AMG Driving Academy, enthusiasts will be able to test-drive the Ducati range while it will be possible to experience the thrill of driving high-performance AMG vehicles at Ducati events such as the Ducati Riding Experience. There will also be a number of joint events put on for members of the AMG Private Lounge, which currently includes over 13,000 AMG Clients all over the world.

The two companies are also working on other marketing activities and strategies, which will be ready to be unveiled in the near future.

BROWSE CARS BY MARKET

MORE FEATURES

After a 20-year hiatus, the BMW 8 Series coupe is returning to the U.S. The range-topping two-door will go on sale this fall.
Kelly PleskotJun 15, 2018
Preview the Super Street August 2018 issue, featuring Gooichi Motors’ PistachioFD RX-7; the Baller Hauler & its AE86; Jonathan Salazar’s snow cone-slingin’ Hijet; ’18 WRX STI Type RA reviewed; and more!
Bob HernandezJun 15, 2018
The Vantage GT3 gets a lightweight aluminum chassis based on the road car, in addition to a new steel roll cage and Xtrac six-speed sequential transmission.
Kelly PleskotJun 14, 2018
We traveled to the Fiorano Circuit in Italy to drive the 2019 Ferrari 488 Pista, the most powerful V-8 road car ever built by the coveted brand.
Motor Trend StaffJun 14, 2018
One of the best things about a Forza game coming to E3 is that it always brings an awesome car with it,
Andrew BeckfordJun 13, 2018
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP