Starting with the 2011 MotoGP season, the AMG logo will be featured on the bodywork of the Ducati Marlboro Team MotoGP bikes and on the riders' leather suits.
Since the official partnership was announced in Los Angeles on the 18th of November, AMG's sponsorship of Ducati has become even more high profile. This is further proof of the constructive and enthusiastic collaboration between the Mercdes-Benz high-performance brand and Italy's number one name in motorcycle sports.
Ola Kallenius, CEO of Mercedes-AMG GmbH, and Gabriele del Torchio, President and CEO of Ducati Motor Holding, announced the news today at a press conference held at the Ducati Museum the day before the opening of the Bologna MotorShow.
"Following the official launch of our partnership during the AutoShow in Los Angeles, I'm very pleased and proud to be here in Italy, at the Ducati Museum in Bologna to announce the first concrete development in this strategic collaboration between Ducati and AMG. As of next season, AMG will make its debut in the MotoGP world championship as a proud sponsor on the bikes and racing suits of the Ducati Marlboro Team's factory riders. AMG and Ducati are perfect partners both on the racetrack and on the road as both our companies share the same values. The key message put across by both companies is an expression of our innate passion for racing, high performance and exclusivity. Through this long-term partnership we will be able to create innovative opportunities for the Clients that we have in common," declared Ola Kallenius, CEO of Mercedes-AMG GmbH.
"We're really happy to have formed this partnership with AMG, a company which in every way shares the values that we believe in, such as high performance, fair play, sophistication and unmistakable style and design. The decision to make the link between us even more high profile by displaying the AMG logo on the bodywork of our bikes and on our riders' racing suits underlines the harmony that exists between our two companies," commented Gabriele del Torchio, President and CEO of Ducati Motor Holding S.p.A.
As well as sponsoring the MotoGP team and renewing the Bologna company's fleet of cars and industrial vehicles, the partnership between AMG and Ducati will involve a number of shared marketing initiatives. For example, at the Bologna MotorShow, the new Ducati Diavel and the 1198 SP Superbike will be on display in the Mercedes-AMG area, making it even more special and providing an extra reason for motorcycle fans to visit the MotorShow and the Mercedes-Benz stand.
Several other initiatives are currently being finalized and will soon be presented to the public. At exclusive events and at the AMG Driving Academy, enthusiasts will be able to test-drive the Ducati range while it will be possible to experience the thrill of driving high-performance AMG vehicles at Ducati events such as the Ducati Riding Experience. There will also be a number of joint events put on for members of the AMG Private Lounge, which currently includes over 13,000 AMG Clients all over the world.
The two companies are also working on other marketing activities and strategies, which will be ready to be unveiled in the near future.