It's designed to bring the exclusive world of Aston Martin to owners and enthusiasts through their iPhone or iPod Touch.
Developed alongside Aston Martin's design and engineering teams, the content found in 'Explore' reflects Aston Martin's unique approach to automotive manufacturing - fusing a strong heritage and traditional craftsmanship with modern technology.
The app invites users to discover exclusive content such as an authentic tour of the company's Gaydon headquarters in the UK, including design and manufacturing facilities, plus access to never before seen images and sound clips.
There's also an acoustically accurate accelerometer and real-life content such as sounds from the current model line-up being driven on the track.
Regular updates will ensure 'ahead of the curve' technology on all functions featured on the free and premium apps.
Push notification will allow users to see all the latest Aston Martin news and exclusive content as well as all updates via the marque's social media presence on Facebook, Twitter and YouTube.
The Aston Martin 'Explore' app will be available to download free from the iTunes App Store from 22 December, with a version for the iPad to follow in early 2011. The company will also launch a premium Aston Martin 'Experience' app early next year.