Super Street Network

Due to the EU’s Global Data Protection Regulation, our website is currently unavailable to visitors from most European countries. We apologize for this inconvenience and encourage you to visit www.motortrend.com for the latest on new cars, car reviews and news, concept cars and auto show coverage, awards and much more.MOTORTREND.COM
 |   |   |  Yokohama Plants 500 Trees for Its Forever Forest - Web Exclusive
Subscribe to the Free
Newsletter

Yokohama Plants 500 Trees for Its Forever Forest - Web Exclusive

Yokohama Tire Corporation (YTC) held a tree-planting ceremony at its headquaters in Fullerton, CA as part of its “Yokohama Forever Forest” project.

Dec 6, 2010

Forever Forest is a long-term, global initiative by YTC's parent company in Japan, The Yokohama Rubber Co, Ltd (YRC), and is part of the organization's mandate for environmental preservation.

Eurp_1012_01_o+yokohama_forever_forest+miyawaki_tominaga_oishi Photo 2/8   |   Yokohama Plants 500 Trees for Its Forever Forest - Web Exclusive

More than 150 participants consisting of Yokohama employees and guests, including Fullerton Mayor Don Bankhead, worked together to plant more than 500 tree seedlings, which will help absorb carbon dioxide.

Today's Forever Forest planting was just the second such event to take place in North America, following a similar planting at Yokohama's production facility in Salem, VA, last year.

Eurp_1012_03_o+yokohama_forever_forest+kids Photo 3/8   |   Yokohama Plants 500 Trees for Its Forever Forest - Web Exclusive

Today's planting was the final event of "Yokohama Green Week," a series of eco-themed events in Fullerton. Yokohama hosted an E-waste recycling event, a free Tire Clinic for the community, and conducted an educational seed-potting lesson at Commonwealth Elementary School.

The tree planting was led by Dr Akira Miyawaki, a world-renowned ecologist noted for his work in reforestation and a professor emeritus at Yokohama National University. He has guided more than 1,700 tree-planting activities around the world, resulting in the planting of 40 million trees. He has additionally led the successful reforestation efforts of tropical rainforests in Malaysia, Borneo and Japan. Dr Miyawaki was also the 2006 recipient of the Blue Planet Prize, the environmental studies equivalent of the Nobel Prize.

Prior to the Fullerton tree-planting, Dr Miyawaki investigated trees indigenous to the specific area. Based on this research, he selected a variety of trees, including sugar bush, California holly and five species of oak trees consisting of coast live oak, canyon live oak, Engelmann oak, scrub oak and lakeside lilac.

Eurp_1012_04_o+yokohama_forever_forest+kids Photo 4/8   |   Yokohama Plants 500 Trees for Its Forever Forest - Web Exclusive

In its fourth year, the Forever Forest project is now in high gear. In the last two months, Dr Miyawaki oversaw four Forever Forest plantings in Japan, with more than 4,200 people planting over 32,000 seedlings at YRC's Hiratsuka (27,000 seedlings), Shinshiro-Minami (2,649) Onomichi (2,055) and Hiratsuka-East (631) facilities.

Since its inception in 2007, Forever Forest has seen 180,000 trees planted at Yokohama facilities worldwide, including Japan, the Philippines, China, Thailand, and the United States. Approximately 500,000 trees will ultimately be planted at Yokohama facilities worldwide by 2017, thanks to the Forever Forest project.

Eurp_1012_02_o+yokohama_forever_forest+group Photo 5/8   |   Yokohama Plants 500 Trees for Its Forever Forest - Web Exclusive

BROWSE CARS BY MARKET

MORE FEATURES

Four doors, four cylinders, 201 hp, and an eight-speed dual clutch transmission (DCT) with a starting price of $25,900—what's not to like?
Richard FongMar 18, 2019
The U.S. will debut the engine in the new car, as the rest of the world will have to wait until the first quarter of 2020 to get their mitts on the twin-turbo eight, or any new Conti for that matter.
Rory JurneckaMar 18, 2019
Hot Wheels fans will show off their custom cars in the hopes that their creation will become the company’s next die-cast toy
Kelly PleskotMar 18, 2019
The Avant's long roof and steeply raked D-pillars transform the A6's visual signature from conservative to cool
ManufacturerMar 18, 2019
A small yet imperative part of one of the most impressive car collections we've ever come across.
Chad BurdetteMar 15, 2019
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP