An evolution of Audi's ongoing campaign to redefine luxury, this companion spot taps into viewers' notions of old luxury, with the help of an unlikely literary inspiration: Goodnight Moon, the 1947 children's book by Margaret Wise Brown, one of the best-selling children's books of all time.
The TV commercial entitled "Goodnight" mirrors the cadence and rhyme scheme of the original Goodnight Moon, while taking the viewer on an animated journey through a mansion laden with symbols of old, stuffy luxury.
The 60-second spot methodically says goodnight to the age of old luxury, defined by gluttony and excess, and features the all-new 2011 Audi A8 flagship sedan, the most technologically-advanced vehicle the company has ever produced and the apex of Audi's new luxury lineup.
"Goodnight" begins airing Thursday, Jan 13 across cable networks, followed by a national network debut on Saturday, Jan 15 and Sunday, Jan 16, on CBS and FOX during the AFC and NFC divisional games. The spot also will air during the Sunday morning network news programs on ABC, CBS, FOX, and NBC.
Super Bowl XLV will mark the fourth consecutive appearance for Audi.