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Aston Martin Rapide Stars In Movie Series - Web Exclusive

Aston Martin is to launch a series of innovative new movies designed to showcase the marque’s four-door Rapide.

Jan 12, 2011

Aston Martin’s first foray into a digital marketing campaign will utilize Facebook, Twitter and YouTube, to reach the company’s fan and customer base, which now spans 39 countries.

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Shot in Lisbon, Portugal, the films follow a group of agents as they attempt to deliver a precious object to a mystery figure. The ethos of the film is based on one of life’s quandaries: the more success you had, the less time you had to share it with the people who mattered…

Film Director, Donnie Masters from Serious Pictures said; “We wanted to deliver a subtle but clever piece of branded entertainment; something that mirrors the thrill of the drive. It's an action-packed Aston Martin story in three parts, designed to entertain the audience. We're not hard selling, we're showcasing – after all, it is the thinking man's performance car.”

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The first installment of ‘True Power’ launches in January, at www.astonmartin.com/rapide

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