Continental, the Official Tire of Grand-Am Road Racing, will air a new commercial during SPEED's live coverage of the Rolex 24 at the Daytona International Speedway in Daytona Beach, FL, January 27 through 30.
The new TV commercial captures Continental's passion for racing and excellence.
"It is said that passion is the genesis of racing. It's what propels us forward, pushes us further... and faster - to exceed our own limitations," says the narrator while drivers secure their helmets and prepare to take on the track. "At Continental Tire, our passion for racing drives our technology - from the track to the street. Continental Tire, the official tire of Grand-Am racing."
The fast-paced, 30-second spot features Grand-Am competitors at speed, executing the curves and straight-aways down a winding track in full racing trim. The commercial targets car enthusiasts with a passion for the open road, racing and the rush of performance. The spot was produced by Mad Media of Oceanside, CA, and the entire sequence was filmed at VIR race track in Virginia during a tire test session.
The Continental GRAND-AM TV commercial will be aired on SPEED during the Grand-Am race broadcasts during 2011.