The first collaboration, Crayola ColorStudio HD App, is a new digital play experience, coupling a multi-activity drawing application for iPad with a digital stylus, called Crayola iMarker.
Together with iMarker, the ColorStudio HD App allows young artists to color and interact with special "live" animated coloring book pages that move and react as they color, combining custom pictures, animations, music, sound effects and special effects.
For example, in one setting a fish swim, doors open to reveal surprises, and mermaids serenade the young artist.
The iMarker digital stylus brings the app to life. Like a marker, crayon, pen and paintbrush in one, iMarker creates favorite Crayola colors within the ColorStudio HD App.
iMarker safely interacts with iPad's Multi-Touch display, allowing the ColorStudio HD app to differentiate between the child's input (fingers, swipes, etc) and the iMarker.
This allows intuitive, creative play that brings the accuracy and ease of a stylus but, for the first time, allows the user to both manipulate the creative space and color, without having to toggle the app between modes.
The ColorStudio HD App features a large built-in library of art that provides hundreds of hours of play in themed environments like undersea, jungle and playtime activities.
The app even lets kids design an unlimited number of their own animated coloring book pages. Kids can color them in the app, or print them out from iPad (iOS 4.2 or later) to color with Crayola Crayons and Markers.
ColorStudio HD also contains more than 50 game and activity pages, like Musical Dot 2 Dot and Color by Numbers, that combine special effects, music, motion and more.
Parents can share their favorite art pieces via a share feature by printing, emailing, or posting the art to Facebook.
ColorStudio HD will include free downloadable content updates at regular intervals, continually providing kids with fresh and exciting activities.
Crayola ColorStudio HD is a unique digital experience that will keep kids entertained for hours, and is the first offering in this partnership.
Crayola ColorStudio HD will cost $29.99 and will be available Spring 2011. It includes Crayola iMarker digital stylus (AA batteries included), a free download of the ColorStudio HD App, periodic content updates, and built-in tutorials.
For more information, visit www.griffintechnology.com