Falken Tire recently became the Official Truck Tire of AMA Monster Energy Supercross and will further increase its marketing efforts by sponsoring frontrunner Ryan Villopoto in 2011.
Villopoto has already demonstrated his dominance on the track, having earned three AMA Motocross Lites titles and the 2007 Supercross Lites West championship.
He suffered a season-ending injury in April 2010 during Round 14 in St Louis, and has spent the balance of the year recuperating from his accident. He will return to action in 2011, again riding for the Monster Energy Kawasaki team.
Ryan will be featured in Falken's new television commercial, which airs during each event televised by CBS. "I am really excited to be a part of the Falken Tire team," said Villopoto. "It is so cool when new companies step up to our sport and I can't explain how good it feels to be the face!"
Falken Tire, its Wildpeak All-Terrain tire and the rest of the tire company's line-up will have a presence at each track through signage. In addition, Falken will have a paddock exhibit displaying several vehicles and featuring its lifted Toyota Tundra.
Wildpeak is currently available in 15-inch to 20-inch diameters in metric and LT metric with many plus-sized applications. In January 2011, Falken will add an additional 17 Large Outside Diameter (LOD) tires, with sizes from 33- to 37-inch tall tires.
The 2011 AMA MX season begins on January 8, at Angel Stadium at Anaheim, CA, and runs for 17 events through May.