Twenty years after McLaren launched the iconic McLaren F1 road car, and 26 years after McLaren's Formula 1 team joined forces with TAG Heuer, a unique and limited edition chronograph watch has been displayed today alongside the McLaren MP4-12C at the TAG Heuer Mastering Speed Exhibition at Halle McLaren and TAG Heuer enjoy one of the longest-running sponsorship agreements between a racing team and a brand in the history of Formula 1, dating back to 1985. Teaming up on this project, while celebrating the 26th anniversary of their partnership, was a natural step during the launch of the new MP4-12C sports car.
The TAG Heuer MP4-12C Chronograph matches its unique color, materials and design of the new 12C car: the carbon dial is inspired by the 12C's carbon fiber MonoCell - an engineering solution inspired by the team's Formula 1 car chassis that makes the 12C incredibly light, safe. The watch's movement is visible through sapphire inserts on the dial, revealing the "engine" behind the watch face. Of particular use to pilots and track drivers, the Flyback function allows the chronograph to be reset to zero, and immediately restarted by pressing only once on the push button.
A specific instrument used in motor sports, the tachymeter, indicates what distance is travelled, and the chronograph records the time intervals between two locations. Other details reflect the 12C further, such as the titanium case that minimizes weight, and the alcantara leather strap that was inspired by the 12C's interior materials. The orange superluminescent markers on the hands and the orange stitching of the bracelet reflect McLaren's historic and traditional road and racing car color. The final detail comes with the McLaren speed mark logo on the watch's crown.
The TAG Heuer MP4-12C Chronograph will be produced as a limited edition of 1000 pieces and will be exclusively available for purchase through McLaren later in 2011.