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Nike+ Sportwatch GPS With TomTom - Web Exclusive

Nike and TomTom have collaborated to create the Nike+ SportWatch GPS Powered by TomTom

Jan 6, 2011

The new running watch, unveiled at the 2011 International Consumer Electronics Show, will provide athletes with a dynamic and motivational running experience thanks to its unique functionality and direct connection to, the running community with almost 4 million members.

Eurp_1101_02_o+skoda_fabia_super_2000+rear_view Photo 2/2   |   Nike+ Sportwatch GPS With TomTom - Web Exclusive

The Nike+ SportWatch GPS is with an extremely clear interface that delivers the information to the user while running. It adds personalization and motivational features to the running experience, including audible sounds, challenges, run reminders and more. The Nike+ SportWatch GPS is scheduled to be at retail stores and online from April 1.

The watch is designed to be simple and intuitive, with only three buttons and a Tap Screen for navigation. During the run, it captures location information while showing runners their time, distance, pace and calories burned. Throughout the run, the GPS receiver works in tandem with the shoe-based Nike+ Sensor to deliver accurate pace and distance data.

On-watch features include:
Tap Screen for setting laps and activating backlight
Run History with data from past runs
Personal Records including those imported from
Quick Start with optional shoe-based Nike+ Sensor
Heart Rate Monitor compatibility

The Nike+ SportWatch GPS plugs neatly into any USB port on a Mac or PC, then launches the Nike+ Connect interface which automatically transfers information to the site presents runners with the GPS mapping, total miles, pace and elevation data for their most recent run in a rich and engaging way that will be familiar to users of the popular Nike+ GPS iPhone application.

Data from each run is automatically applied to all current Nike+ Challenges, Nike+ Goals, and Nike+ Coach programs in which the runner is participating.

Athletes who want to get the most out of their run and from the Nike+ SportWatch GPS will have access to a huge catalog of run routes logged by Nike and published by other runners on streets and trails around the world.

Each run will be graphically mapped with the help of TomTom technology, and include route notes, elevation and length. Runners will also be able to find the perfect route by searching the catalog by location, length, difficulty, and even landmarks. Since the 2006 launch of Nike+ in partnership with Apple, a variety of Nike+ enabled devices have been introduced to help runners reach their full potential including the Nike+ iPod Sport Kit for iPod nano and iPod touch, the Nike+ SportBand, and the new Nike+ GPS App for use with the iPhone.



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