Olympic champion Shaun White has accomplished much in his career - he's a two-time Olympic Gold medal winner, the most decorated athlete in Winter X Games history with 15 medals, a four-time medal winner at Summer X Games and a nine-time ESPY award winner.
Now Shaun White will work on his driving ability with the help of BFGoodrich Tires. The "Upgrade to BFGoodrich" campaign featuring Shaun White kicks off at ESPN Winter X Games 15 in Aspen, CO.
Taught by BFGoodrich specialists and a group of professional drivers known as "TeamBFG," White is learning how to upgrade his driving performance, with all the action captured in a series of webisodes at www.bfgoodrichtires.com/shaunwhite
Highlighted throughout the webisodes will be thow drivers like White can upgrade their performance on BFGoodrich tires - from rally racing to road course technique - many of which can be applied on the everyday commute.
The first webisodes documents White's initial experiences. The first driver to show White what it takes to be a performance driver were Summer X Games RallyCar SuperRally bronze medalist and Formula Drift champion, Samuel Hubinette, and Rally America competitor, Lars Wolfe.
Techniques learned on day one include buckling a five-point harness; dealing with crushed cornering cones caused by a drifting Viper; and a considerable amount of shifting, cornering and burnouts.
In addition, Shaun and his brother Jesse designed the appearance of a Vermont SportsCar rally car he will use for training later this year. A replica of the White-designed vehicle will be given away to one lucky consumer. Details on the giveaway and other consumer prizes will be announced at a later date.