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BMW Documentary "Reinventing Mobility" - Web Exclusive

"Reinventing Mobility" is chapter three in the BMW Documentaries Film series Wherever You Want To Go, appears today online at www.bmwactivatethefuture.com.

Feb 15, 2011

See the video at www.eurotuner.com or www.youtube.com/eurotune

Eurp_1102_01_o+bmw+front_view Photo 2/2   |   BMW Documentary "Reinventing Mobility" - Web Exclusive

"Reinventing Mobility" is chapter three in the BMW Documentaries Film series Wherever You Want To Go, appears today online at www.bmwactivatethefuture.com.

In this installment, the series sets out to identify the complexities and tensions of the future of mobility as rooted in popular theories. In particular, the film looks at the behavior changes needed to reinvent mobility into simpler and more efficient forms, and what we all may have to give up to achieve it.

As evidenced in the film, the future of mobility is clearly complex. We are entering an exciting future that will feature an entirely new DNA for the automobile based on electricity and hydrogen from renewable sources. The automobile of the future will be connected to every other car on the road, enabling communication between vehicles and everything else along the roadway. As a result, the automobile of the future will be nearly sentient and may literally drive and park itself. But is the automobile of the future worth the price of losing the romance and excitement that comes from the cars we love and cherish today? In the future, will there be room for both?

"Reinventing Mobility" features Astronaut Buzz Aldrin; Futurist and conceptual designer for Blade Runner, Aliens and Tron, Syd Mead; Google VP Marissa Mayer; ZipCar founder Robin Chase; Treehugger.com founder Graham Hill; Ridelust.com editor-in-chief Mike Musto; Reinventing the Automobile co-author Lawrence Burns; BMW DesignWorks USA President Laurenz Shaffer; MIT Sloan Director of Automotive Professor Wai Chang; and Human Business Works President & CEO Chris Brogan and others.

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