The star of the 2010 Paris Motor Show, the C-X75 beat off stiff competition to win the award judged by a panel led by renowned automotive consultant and inaugurator of the prize, Christian Philippsen. "Ian Callum, Jaguar's design director, and his team have achieved not only a beautiful design by clothing a world-premiere with mouth-watering technology, but also a true Jaguar, projecting the brand's DNA into the future without an ounce of nostalgia," said Philippsen. Other members of the group of judges included author Serge Bellu, Xavier Dixsaut – Louis Vuitton's Director of Innovation, Gordon Murray – McLaren F1 designer, Harm Lagaaij – former Porsche design head, and journalist Masafumi Suzuki.
The C-X75 is an electric supercar built to celebrate 75 years of the Jaguar marque and was praised by the panel for the way it showcased the technology of the future with a beautiful design. "It's fantastic for us to be recognized by the world of fashion with this award," said Ian Callum, Design Director for Jaguar. "We're at our best when we’re breaking the mold – making our cars stand out for all the right reasons.
C-X75 is a concept supercar, but it's a clear statement of Jaguar's intent to continue creating bold, innovative and beautiful performance cars."