Multi-platinum selling, Grammy-winning saxophonist Kenny G is to make a satirical appearance in Audi's 60-second spot during SuperBowl XLV. The ad, set to air in the first break after kick-off on February 6, 2011, will feature an adventurous prison escape scene that culminates with a cameo by Kenny G as the prison Riot Suppressor.
Launching today, an online teaser video featuring Kenny G as the Riot Suppressor can be viewed at YouTube.com/AudiofAmerica.
Audi's upcoming Super Bowl spot called "Release the Hounds" follows two pretentious inmates as they attempt to break out of a luxury prison. Challenging viewers to re-think luxury, the ad will feature a number of elements that recall the heyday of old luxury.
The sax man Kenny G was chosen for his unmistakable music, whose songs and stylings brings the audience back to a certain era.
Audi's 2011 Super Bowl spot also will feature the 2011 A8 sedan, Audi's most technologically-advanced vehicle and the apex of Audi's new luxury lineup.
For the past three years Audi has delivered highly-rated commercials, including last year's "Green Car" ad featuring the Audi A3 TDI and a soundtrack created by rock legends Cheap Trick. The 2009 spot featured actor Jason Statham in a series of high-speed chase scenes involving luxury competitors, sending the dual message that luxury is evolving. The 2008 Audi spot delivered a parody of the movie "The Godfather" and signaled that the brand was ready to challenge the perceived luxury leaders by "putting luxury on notice."