The Ford Fiesta has been the best-selling small car in Europe for the past two years and total global sales of the latest-generation Ford Fiesta are currently at 1,140,000. However, European sales of the latest-generation reached the milestone one million mark last month. The landmark was achieved just 28 months after the popular small car – Ford's No.1 top-selling car – went on sale in Ford dealerships across Europe.
When it first drove out of Ford showrooms in October 2008, the award-winning Fiesta began a new era in small car design, performance and functionality. Available in three- and five-door hatchback body styles and a range of fuel-efficient powertrains, it shot up the sales charts and became the No. 2 best-selling car in Europe in early 2009, a position it has retained ever since.
The Ford Fiesta is produced in the state-of-the-art assembly plants in Cologne, Germany and Valencia, Spain. The Fiesta is now the most successful European-made small car sold in Europe ever, with cumulative sales totaling 14-million since the car was first launched in 1976.
For the past 35 years, the Fiesta has been synonymous with economical, practical and dependable motoring. Today, it continues to appeal to a new generation of motorists, with research showing it is attracting younger, more affluent buyers who are choosing higher trim levels with more features and options.
Ford Fiesta Facts
Ford Fiesta has gained a five-star safety rating in China, Europe and Australia/New Zealand
Last year, the Fiesta was the top-selling car in Greece and the UK. Ford Fiesta is built at Ford plants in Cologne, Germany; Valencia, Spain; Nanjing, China; Rayong, Thailand and Cuautitlán, Mexico, and is sold globally in more than 100 markets.
Who buys the Ford Fiesta?
Gender: Men 50%; Women 50%
Conquest customers (coming from competitive brands): 45% of all buyers
Key option rates: 35/65% diesel/gasoline split; 25/75% 3-door/5-door split