The car will serve as a testbed to gather data about the possibility of future alternative drivetrains for Rolls-Royce Motor Cars. “We have engineered the world’s first ultra-luxury battery-powered electric vehicle,” said CEO Torsten Müller-Ötvös. “With this vehicle, we begin an exploration into alternative drivetrains, seeking clarity on which alternative technologies may be suitable to drive Rolls-Royce motor cars of the future.”
With 102EX, also known as the Phantom Experimental Electric (EE), it is the company’s intention to test the opinions and reactions to alternative drivetrain options of owners, enthusiasts, members of the public and the media.
102EX will tour Europe, the Middle East, Asia and North America. Through test drives, owners will be given the opportunity to experience alternative technology and to outline their experiences directly to Rolls-Royce.
While there are currently no plans to develop a production version, the EX model will begin a dialogue with existing owners and stakeholders, posing as well as answering questions of its audience. These include the car’s ability to deliver an acceptable range between re-charges and to operate in extreme weather conditions. But also to benchmark reliability and quality against customer expectations of the world’s pinnacle automotive brand.
“I must be convinced that any alternative drivetrain we choose for the future delivers an authentic Rolls-Royce experience,” added Müller-Ötvös.
In preparation for the Geneva debut, Rolls-Royce has launched www.electricluxury.com The site will deliver regular updates of the car’s progress while on tour.