MOG and Mini USA are developing a new Mini Connected Approved App, which could bring MOG's award winning, on-demand streaming music service to Minis equipped with the Mini Connected system.
The two companies will demonstrate a beta version of the app, the first ever implementation of an on-demand music service, in a car at a press conference held in Austin, TX.
"We're thrilled to work with Mini to unveil the first automotive integration of an on-demand music service," said David Hyman, CEO of MOG. "We remain focused on giving people ways to enjoy music wherever they are, and we are jointly designing a MOG-user experience for Mini USA that makes it fast and easy for drivers to enjoy unlimited, uninterrupted music and still focus on the road," Hyman added.
The beta MOG app for the Mini Connected System showcases the following capabilities:
On-demand streaming: Unlimited, ad-free listening to any artist, album, or song at any time from virtually anywhere.
Seamless integration: Easy to browse and search, play, re-play, or skip to your favorite songs using the existing MINI joystick and steering wheel controls.
Storage: MOG will allow users to store their MOG music on their phone, enabling access to their favorite titles even when a data connection is not available.
MOG radio: Patent-pending "MOG Mobius" music discovery engine enables users to switch between true "artist only" radio or a full mix of similar artists.
High quality audio: MOG downloads music at 320kbps, which provides the highest quality.
The final MOG app would allow Mini customers to download the MOG app, connect an iPhone via USB, and MOG will immediately work with the existing Mini Connected system.
MOG offers a $9.99 per month MOG Primo subscription plan, which provides subscribers with access to MOG for unlimited, on-demand listening access online at MOG.com, through compatible CE devices from major manufacturers such as Roku and soon Samsung, Vizio, LG and Sonos, and through the MOG app on iPhone and Android phones, all via a single MOG account.