In late January, at Winter X Games, gold-medal winner Shaun White talked about his desire to learn how to drive competitively. So BFGoodrich Tires is lending a helping hand through its "Upgrade to BFGoodrich" campaign.
After some fun at an airport in southern California, a series of three webisodes were released of White sitting shotgun with TeamBFG members Samuel Hubinette (two-time Formula Drift champion) and Lars Wolfe (RallyCar/Time Attack driver). They demonstrated the capabilities of BFGoodrich tires on some joyrides in Hubinette's Viper and Wolfe's Time Attack machine.
In the next series of videos, we get to see what White can do behind the wheel in what they're calling "chapter one episode four". The video is live on http://www.BFGoodrichTires.com/ShaunWhite
The episode highlights White's journey to be a better driver - starting with the basics of a manual transmission - first in a Mustang with Hubinette, then behind the wheel of Hubinette's 600hp Viper.
In addition to "chapter one episode four" now being live, an interactive component has been added to the site, where fans can unlock more cool content. Viewers will have a chance to gain access to new clips by clicking on unlock buttons that are scattered throughout the episodes.