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Cameron Steele & Heidi Steele in Yokohama Tires TV Ad - Web Exclusive

The TV ad features the two off-road champions chasing each other around a circle of cars.

Apr 15, 2011
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Yokohama Tires recently rolled out a new television commercial based on the classic kids’ game, “Duck, Duck, Goose”.

Eurp 1104 02 o+cameron heidi steele yokohama tv ad+top view Photo 2/2   |   Cameron Steele & Heidi Steele in Yokohama Tires TV Ad - Web Exclusive

The 30-second spot, shot in February at the San Bernardino International Airport, appeared for the first time on ABC during the 12 Hours of Sebring endurance race. It features off-road champions Cameron and Heidi Steele – both Yokohama-sponsored drivers – whipping around a circle of high-performance vehicles equipped with Yokohama tires.

Cameron (a Baja 1000 champion) appears in his 800hp off-road racing truck and Heidi (a Baja 500 and 1000 champion) is in a yellow Lamborghini Gallardo Superleggera chasing him.

“We wanted to make the best television spot in Yokohama history; one that in a year from now would still look good,” said Fred Koplin from YTC. “We also wanted a spot that looked different from every other tire ad on television, so our creative team developed an ad that showcases our technology and ultra high-performance tires while having fun.”

the ad is scheduled to appear on several networks including ESPN, ESPN2, TNT, CNBC, TRU, Golf and Comcast Sportsnet through October 2011. Promotional versions are also currently airing in Boston and Houston where YTC has existing marketing programs with the NBA’s Celtics and Rockets.

To see the commercial, go to http://www.youtube.com/user/YokohamaMotorsports

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