Ahead of its assault on the 24 hour race at Le Mans on June 11/12, Audi Sport is launching a Facebook page in time for the big event. The new virtual meeting place attracted more than 1000 motorsport fans within a few hours and is expected to grow as the big day arrives.
Audi is giving fans the ability to learn about its motorsport program and to exchange views and opinions via the Facebook profile.
Facebook is being placed alongside the www.audi.com/motorsport website, the official iPhone App "Audi Sport" and the digital "Audi Express" for the iPad. The Facebook profile will provide brief information, a limited quantity of previously unpublished photos, and an insight into the company’s motorsport history which stretches back more than 30 years.
Race reports will also be posted directly from the racetrack during all factory-supported events. Audi Sport will also start its own Twitter channel shortly. Attractive prizes such as VIP tickets for the 24 Hours of Le Mans 2011 (including overnight accommodation in the Audi Racing Hotel) and fan merchandise from the Audi Sport collection can be won to celebrate the unveiling of Audi’s Facebook profile. One of the first "friends" of the new Audi Sport Facebook profile was Le Mans record winner Tom Kristensen who, like many of his driving colleagues, is also active on the social network.