Fiat and Gucci has announced the debut of the “500 by Gucci” advertising campaign, which is appearing in newspapers and lifestyle magazines worldwide from May.
The launch follows the recent unveiling of the special edition of the iconic Fiat 500, customized by Gucci Creative Director Frida Giannini in partnership with Fiat's Centro Stile.
Shot by Mert Alas and Marcus Piggott in Rome, the ad campaign was conceived by Giannini and features model Natasha Polyi. Sporting a one-of-a-kind Gucci black leather outfit, Poly embodies the essence of travelling in style.
The ads will appear in publications throughout the year that sees the celebration of both the 150th anniversary of the unification of Italy and Gucci's 90th anniversary.
The 500 by Gucci is initially available from 01 April to 30 June exclusively by pre-order online at www.500bygucci.com
A series of exclusive locations in cities such as Paris, London, and Tokyo are presenting a preview of the car before the European commercial launch in June. The 500 by Gucci will then become available worldwide at the end of the year. For behind the scenes access, exclusive content, and a look at the 500 by Gucci Collection, please visit www.500bygucci.com