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Aston Martin Auction For Japan - Web Exclusive

Aston Martin’s CEO is auctioning his Rapide to help the people of Japan affected by the earthquake and tsunami

May 11, 2011

Aston Martin Chief Executive Dr Ulrich Bez will auction his Rapide at this year’s Bonhams auction, with all proceeds going to charities providing aid to victims of the recent earthquakes and Tsunami in Japan.

Eurp 1106 01+aston martin auction for japan+dr ulrich bez Photo 2/2   |   Aston Martin Auction For Japan - Web Exclusive

In support of the initiative, Bonhams will forego its commission on the sale. Dr Bez said: ”Nobody could fail to be moved by the recent events in Japan, and we at Aston Martin are no exception. After many years in the market, and with closer ties being forged with the Japanese automotive business in recent projects, we have many friends in the region and wanted to do something to help. “The Bonhams Aston Martin Auction seems the perfect platform to encourage the extended Aston Martin family to support this cause, so we have decided to auction my Rapide, which I have used in my role as Chief Executive to represent Aston Martin at numerous events in both UK and Europe. I hope this superb car will raise a substantial amount to help make a difference.”

Chassis number F00039 is a UK specification, right-hand drive Aston Martin Rapide built in late 2009 for the exclusive business use of Dr Ulrich Bez. The luxurious car is finished in Concours blue paint, with an Obsidian black leather interior stitched in Falcon grey, plus black carpets. The fascia is trimmed in walnut veneer. The Rapide also has heated and cooled front and rear seats, an integrated garage door opener and rear-seat entertainment system incorporating a twin-screen DVD system and infrared headphones.

The 2011 Bonhams Aston Martin Auction opens on Saturday 21st May at Aston Martin Works Service in Newport Pagnell, Buckinghamshire.

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