The 2011 version of the "Audi Sport" App for both the iPhone and iPod Touch is available as an update to download for free from the App Store in time for the start of the DTM season and the Audi R18 TDI prototype’s racing action in the Intercontinental Le Mans Cup (ILMC).
Both Apps are developed throughout the season and new features made available for users in the form of updates via the App Store.
The App gives fans the opportunity to be permanently up-to-date even when they are traveling.
In 2010, race reports, results, photos, sound bites and videos were already standard content for the Audi Sport App, which can now claim more than 40,000 downloads.
The latest 2011 version is not only adapted to suit the brand’s new motorsport look. It also offers numerous new functions and features, such as an expanded Live Ticker that actually shows which driver is at the wheel during endurance races, 360 degree images of the race cars, interactive introductions to the race tracks and wallpapers. The App was also adapted to the iPhone’s retina display. Audi also has an iPad app: "Audi Express" iPad edition, which reviews the race weekend and also delivers a look behind the scenes of Audi’s multifaceted motorsport program. The digital "Audi Express" is published every Tuesday after a race and is also free for all motorsport fans.