Super Street Network

Due to the EU’s Global Data Protection Regulation, our website is currently unavailable to visitors from most European countries. We apologize for this inconvenience and encourage you to visit www.motortrend.com for the latest on new cars, car reviews and news, concept cars and auto show coverage, awards and much more.MOTORTREND.COM
 |   |   |  Ducati 'Stay Safe' Campaign - Web Exclusive
Subscribe to the Free
Newsletter

Ducati 'Stay Safe' Campaign - Web Exclusive

The short film called ‘Stay A Hero, Stay Safe’ features a Ducati 848 ridden by the father of a young boy who is waiting for him to return home.

Jun 10, 2011

Motorcycle safety is taken very seriously, especially in Europe as a whole and the UK specifically. Many rider safety films have been produced over the years, informing both riders and drivers of potential hazards. The latest example has been produced for the Sussex Safer Road Partnership in southern England with the aid of Ducati UK. It’s produced a creative and emotional film intended to help reduce the amount of motorcycle-related accidents. The makers hope its message of responsibility will reach around the world.

Eurp 1106 02+ducati stay safe campaign+surprise Photo 2/4   |   Ducati 'Stay Safe' Campaign - Web Exclusive

The short film called ‘Stay A Hero, Stay Safe’ features a Ducati 848 ridden by the father of a young boy who is waiting for him to return home. While waiting, the boy aspires to be just like his father by trying to recreate the excitement and pleasure of motorcycling with items found in his garage. The aim of the heartwarming film is to promote the joy of motorcycling, while underlining the responsibility that riders have to themselves, their families and the wider public.

Eurp 1106 03+ducati stay safe campaign+close up Photo 3/4   |   Ducati 'Stay Safe' Campaign - Web Exclusive

Ducati was chosen because of their enthusiastic response to the positive safety message of the film and, as the Italian manufacturer is a recognized leader in creating inspirational motorcycles, the Sussex Safer Road Partnership considered it to be the perfect pairing.

’Stay a Hero’ isn’t the usual shocking public service film that are often produced to raise awareness. Instead, they hope to connect with the motorcycle community and generate discussion that helps to protect people on our roads. The film can be viewed at www.ducati.com/safety/best_campaigns.do It has been combined with other inspiring road safety films from Europe and the USA.

Eurp 1106 01+ducati stay safe campaign+face to face Photo 4/4   |   Ducati 'Stay Safe' Campaign - Web Exclusive

BROWSE CARS BY MARKET

MORE FEATURES

Emory Motorsports builds the ultimate Outlaw: the 1964 Porsche 356 C4S, an AWD classic Porsche that features the running gear of a 1990 911 Carrera 4.
Rory JurneckaFeb 22, 2019
Two images that purport to show the all-new 992-generation 911 Turbo have shown up on the internet, and they seem to be the real deal
Ed TahaneyFeb 21, 2019
Aston Martin isn't expected to deliver its third hypercar until late 2021, but it's already teasing the mid-engine coupe codenamed Project 003
Kelly PleskotFeb 20, 2019
Carbon Signal Automotive (CS) might not be a familiar name to most, but it's quickly mastered what neither the best in California or Japan can do yet, which is what's helped put its name onto the map.
Jonathan WongFeb 20, 2019
Speedworks Motorsport opts for the new Toyota Corolla hatchback to take racing in the 2019 British Touring Car Championship
Bob HernandezFeb 20, 2019
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP