Ferrari and lifestyle clothing brand Puma today announced an extension to their current partnership. The company will continue to be the official licensing partner for Ferrari branded products and the official supplier of team and racewear for Scuderia Ferrari.
Through the extended partnership, Puma will continue to develop Ferrari licensed footwear, apparel and accessories for global sales and distribution. With the F1 series expanding into new markets, Ferrari is projecting an increase in the sales of its licensed products around the globe. Therefore, the partnership has become one of the most valuable licensing relationships for both Puma and Ferrari.
To celebrate the new agreement, the two companies have developed a new collection, which will be presented at the end of the year. Puma has a long history in motorsport, and its fire retardant technology helped to revolutionize racewear for the drivers by dramatically reducing weight while maintaining safety and comfort.
Puma will continue to supply Scuderia Ferrari with the latest innovations in team and racewear, enabling Fernando Alonso and Felipe Massa to compete for the F1 Championship in one of the lightest and safest race suits in Formula One.