Players of the game are now able to download the all-new 2012 Focus sedan as part of the new Focus Neon Nights package. It’s the second time the Focus has been a part of The Sims games – the first was in The Sims 2,that also included the Ford Escape Hybrid, Fusion, Edge and Mustang GT.
The Ford Fiesta was made available for The Sims 3 PC/Mac version in late 2010. It is available as a hatchback or sedan as part of the Fiesta Urban Streetscape package, that includes various items for players such as signs. Creator of The Sims series, Electronic Arts, has sold more than 145 million copies and reports that “More than 8 million Ford models have been downloaded by players,” said Steve Seabolt at EA.
The Sims 3 is a life simulation game that lets players create lifelike Sims characters with unique personalities, take them anywhere in the neighborhood, design and build their surroundings, give them goals and lifetime wishes, and ultimately determine whether to fulfill their destiny – giving them a lifetime of happiness and rewards, or not.
The new Focus sedan is available for free download in numerous colors. Ford also provides players with items that go along with Focus as part of the Neon Nights package. The various virtual items to download with the car include a Ford T-shirt, high-end stereo and neon lights that can be incorporated into the Sims virtual world.
“Our involvement with The Sims 3 demonstrates how Ford is looking for alternate ways to talk to the consumer outside of print, television and radio,” said Brian McClary from Ford. “Gaming is a key area we are focusing on and The Sims has proved it can be an effective channel.”
The video game market is expected to grow from $51.7 billion in 2010 to $81.1 billion in 2016, according to the recently released Strategy Analytics Global Video Game Market Forecast. EA said the launch of The Sims 3 was its most successful ever, with 1.4 million copies sold in the first week alone.
An internal EA study found 28 percent of players drive Ford vehicles in real life. Between The Sims 2 and The Sims 3, more than 8 million Fords have been downloaded. The Fiesta was downloaded more than 200,000 times but the Mustang GT from The Sims 2 was been the most popular Ford, followed by the Escape Hybrid.