The team is asking its Facebook followers to vote for three designs that will grace the Fiesta RS WRC cars driven by Jari-Matti Latvala, Mikko Hirvonen and Khalid Al Qassimi.
“Up until now, the Ford Abu Dhabi Team Fiesta RS WRCs have simply featured the Ford logo,” said Will May, Motorsport Marketing Manager for Ford of Europe. “So we’re inviting our Facebook followers to vote for one of several designs we’ve developed under the theme of ‘the food that fuels you’.
“We asked Jari-Matti, Mikko and Khalid what is the first thing they eat or drink in the morning; the fuel that gets them up and running. Jari-Matti nominated coffee because he says he can’t function without it first thing! Mikko picked porridge because he loves to make it for his children when he’s not competing, and Khalid chose his local mountain honey because it tastes delicious!”
The team commissioned three designs for each driver, which can be viewed now. The designs with the most “likes” will be applied to the Fiesta RS WRCs they drive in Finland. Facebook followers have until the end of June to choose their favorite.
“We have a great number of Facebook followers and we’re delighted to give them the chance to directly influence how the Fiesta RS WRC will appear in Finland,” added May. “The roof designs will be visible from overhead and because they will only feature on the Finland cars, they will appeal to model collectors too.” The winning designs are guaranteed massive exposure. Rally Finland is one of the most popular events on the calendar and Ford’s Finnish duo enjoy huge support on their home round. Last year Jari-Matti Latvala triumphed in Finland in a Focus RS WRC. Team-mate Hirvonen topped the podium there in another Focus RS WRC in 2009.
This year’s Rally Finland runs from July 28-30, 2011.
To vote for your favorite roof design, or to sign up to the Ford Abu Dhabi Team’s Facebook page, go to www.facebook.com/FordWRC