Cementing BMW's relationship with the Forza Motorsport 4 video game is the announcement of the Forza Motorsport 4 BMW Design Challenge.
The contest was apparently inspired by the BMW Art Car program, which began in 1975 and has featured the greatest artists such as Andy Warhol, Roy Lichtenstein, David Hockney and Jeff Koons.
Bringing together the worlds of art and motorsports, the Forza Motorsport 4 BMW Design Challenge invites talented artists to paint original pieces on a digital version of the 2010 BMW M6 Coupe.
Turn 10 Studios and BMW will then select a winning design, which will be brought to life digitally in the game, and complement four other unique cars from the BMW M stable.
The other cars will be custom-designed by BMW, Turn 10 and other talented artists. These will all made available in the Limited Collector's Edition. Those cars include:
2008 BMW M3 E92
2008 BMW Z4 M Coupe
1981 BMW M1
2012 BMW M5
Anybody interested in entering the design challenge can find more details at http://www.ForzaMotorsport.net