With the launch of the new Mini Coupe, the car maker has created a reveal film for its own YouTube channel. This exclusive footage will provide fans with their first visual impressions of the sporty two-seater's innovative design as well its hallmark driving fun.
The new film is a teaser for the launch of the new Mini Coupe - and also leads into the new Mini campaign. With its "Another Day. Another Adventure." slogan, the new campaign adopts an unconventional approach.
The reveal film features driving scenes shot in exotic locations, such as Rio de Janeiro, Iceland and Hong Kong to showcase Mini's compact sports car as the ideal companion for every adventure.
The reveal film, shot in the style of a movie trailer, previews three new Mini commercials set to air from September on. Cesar Charlone, the Oscar-nominated cameraman behind "City of God", gave the Rio spot a unique feel and highlighted the premium characteristics of the Coupe.
The film can be viewed online at: http://youtu.be/OYwF_9XI_x8