BMW has announced its participation in the upcoming Paramount Pictures release “Mission: Impossible - Ghost Protocol”. The German manufacturer will be the film’s main automotive partner.
Tom Cruise’s next film will include an appearance by the BMW Vision EfficientDynamics concept car. It has been recognized as having the most sophisticated technology and the most striking design among the current crop of electric concept cars. In a few years, the BMW i8 will enter series production based on this concept vehicle.
“We are thrilled to be involved in another Hollywood Blockbuster,” said Ian Robertson from BMW. “With its futuristic design and large glass surfaces, the car offers a fascinating perspective on the future of driving pleasure. Also with BMW ConnectedDrive technology, it is the perfect car for Ethan Hunt to outsmart his pursuers through narrow streets and busy city traffic.”
Having provided vehicles for film and TV for more than 75 years, the entertainment industry is firmly established as an important building block for the BMW Group’s long-term image and product communications.
“Mission: Impossible – Ghost Protocol”, directed by Brad Bird, is scheduled for release in December 2011.