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BMW Offers London 2012 Olympic Edition - Web Exclusive

The package is available on both the 1- and 3-Series models, offering exterior and interior upgrades.

Jul 12, 2011

To celebrate BMW’s sponsorship of the London 2012 Olympic and Paralympic Games, BMW has introduced two Performance Edition models based on the popular BMW 1 Series and 3 Series.

Eurp 1107 01+2012 bmw olympic edition+cover Photo 2/6   |   BMW Offers London 2012 Olympic Edition - Web Exclusive

The 1 Series Performance Edition comes with M aerodynamic body styling, dark chrome 18-inch M wheels, High-gloss Shadowline exterior trim, dark chrome exhaust tailpipe and dark line rear lights.

Enhancing its sporty driving style is the addition of M Sport Suspension, while sport seats with Royal Blue stitching, M Sport multi-function leather steering wheel and gearshift, floor mats with Royal Blue piping and London 2012 exterior badges complete the look.

The package is available on the 116i, 116d and 118d three- and five-door models.

The 3 Series Sedan also gets a Performance Edition revision. Available on the 118i and 118d, the Performance Edition will also gain an M aerodynamic body kit, M Sport multi-function leather steering wheel, sport seats, floor mats with blue piping, 18-inch wheels, chrome exhaust finisher and London 2012 exterior badges.

Eurp 1107 02+2012 bmw olympic edition+five door Photo 3/6   |   BMW Offers London 2012 Olympic Edition - Web Exclusive

The BMW Performance Editions are available in a choice of four colors; Alpine White, Titanium Silver, Bluewater and Black Sapphire, and are on sale now. Chosen by London 2012 as the Official Automotive Partner, BMW will supply a range of Efficient Dynamic diesel cars, hybrids and electric vehicles, achieving average CO2 emissions below the LOCOG target of 120g/km, as well as bicycles and motorcycles. The BMW London 2012 Performance Team will also benefit by being provided with vehicles to support them in their preparation for the Games.



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