By releasing the first photos of its up! model, Volkswagen has confirmed it will begin production of its new model that will debut at the Frankfurt auto show in September. After being seen in numerous conceptual forms, the up! is a new design, offering maximum space on a minimal footprint, making it ideal for driving in the world’s cities. It will be launched in Europe in December.
There are three versions for different budgets and needs: take up! is the entry-level car, move up! the comfort-oriented model and high up! the top version. At the car’s launch, there will be two models based on the high up! These will be the up! black and up! white.
Making its debut in the up! is a new generation of three-cylinder gasoline engines, with outputs of 60 and 75hp. Combined fuel consumption as a BlueMotion Technology version (including a Stop/Start system) is 56mpg US (60hp engine), and CO2 emissions for this version are less than 100g/km. There are also said to be plans for an up! with electric drive.
At 139” in length, 64.5” in width and 58” in height, the up! is one of the smallest four-seater cars available. Its overall length consists of short body overhangs and a long wheelbase of 95”. Use of space is exceptionally good because of the wheelbase, which is one of the longest in the segment, combined with an engine mounted well forward. The trunk space is also significantly larger than is typical in this class.
The interior is as colorful as it is capacious, with either decor paint or body color (depending on the equipment line) used in the interior, including across the dashboard. The clean and well-organized layout of the interior of the up! also offers clever details, fun styling and a level of quality that will enhance the market segment. For the first time in a Volkswagen, the maps + more system is being offered, which is a mobile Personal Infotainment Device (PID).
In the economically-priced up!, this is an equally economical system that was developed to organize navigation, telephone, information and entertainment, designed in cooperation with Navigon, one of the world’s leading suppliers of navigation systems.
The user simply snaps the PID into place above the centre console. Unlike many other similar systems of this type, maps + more melds with the car’s network of systems more effectively: navigation, telephone and infotainment can be controlled and viewed via the maps + more touchscreen, which can also be used to view vehicle information, such as the display of the parking sensors (where fitted). Apps specially developed for the up! also let users extend maps + more to meet their specific needs.
An important new safety technology for the up! is the optional City Emergency Braking system, which automatically activates at speeds under 18mph. It uses a laser to detect the risk of an impending collision and, depending on speed and situation, can reduce accident severity by initiating automatic brake intervention to avoid a crash. To date, the up! is the only vehicle in the segment to be offered with this function.
More details and pricing information will be available closer to launch.