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BMW and MOG On-Demand Streaming Music to develop new App - Web Exclusive

The two companies will demonstrate a beta version of the app in the new 6 Series Coupe.

Aug 23, 2011

BMW announced it is partnering with MOG to develop a new BMW App to bring MOG's on-demand streaming music service to BMW vehicles equipped with its smartphone app integration option. The two companies will demonstrate a beta version of the app in the new 6 Series Coupe.

Eurp 1108 01 o+bmw mog on demand streaming music app+user interface Photo 2/2   |   BMW and MOG On-Demand Streaming Music to develop new App - Web Exclusive

The demonstration app will preview the advantages of offering an on-demand music service that is integrated into BMW's ConnectedDrive technology.

The beta MOG app showcases the following capabilities:

On-demand streaming: Unlimited, ad-free listening to any artist, album, or song at any time from virtually anywhere. Seamless integration: Easy to browse and search, play, re-play, or skip to your favorite songs using the BMW iDrive controller and steering wheel controls.

Storage: MOG will allow users to store their MOG music on their phone, enabling access to their favorite titles even when a data connection is not available.

MOG radio: Only MOG offers patent-pending "MOG Mobius" music discovery engine, which enables users to switch between true "artist only" radio or a full mix of similar artists.

Curated content: Users will have access to New Releases, Editor's Picks, top Charts, Featured Playlists, and Custom Radio in addition to their own tagged songs from within the MOG music service.

Highest quality audio: MOG downloads music at 320kbps, which provides the highest quality listening experience.

The final MOG app would allow BMW USA customers to download the MOG app, connect an iPhone via USB, and MOG will immediately work with the existing BMW Navigation systems equipped with the BMW Apps option.

MOG offers a $9.99 per month subscription plan, which provides subscribers with access to MOG for unlimited, on-demand listening access online at MOG.com, through the MOG app on iPhone and Android phones, through compatible CE devices from major manufacturers such as Roku, Sonos and LG, and soon Samsung and Vizio, all via a single MOG account.

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