Super Street Network

 |   |   |  New Land Rover Defender Concept - Web Exclusive
Subscribe to the Free
Newsletter

New Land Rover Defender Concept - Web Exclusive

Replacing the iconic Defender is one of the biggest challenges in the automotive design world.

Greg Emmerson
Aug 31, 2011

Before there was the Range Rover, Discovery or Evoque, the was one Land Rover, which came to be known as the Defender. As Land Rover’s original world-conquering offroad vehicle, it spawned a millions variants and has seen minimal updates over the years, preserving its hardcore fanbase who love the boxy design and rugged dependability. However, this new DC100 concept from Land Rover is looking to investigate the potential future direction of the iconic Defender, with the company confirming its intention to launch a new Defender model in 2015.

Eurp 1108 01+new land rover defender concept+cover Photo 2/3   |   New Land Rover Defender Concept - Web Exclusive

The DC100 will debut at the 2011 Frankfurt Auto Show in early September and Gerry McGovern, Director of Design at Land Rover admitted the daunting tsk they face: "Replacing the iconic Defender is one of the biggest challenges in the automotive design world; it is a car that inspires people worldwide. This certainly isn't a production-ready concept, but is the beginning of a four-year journey to design a relevant Defender for the 21st century."

John Edwards, Global Brand Director at Land Rover added: "The Defender is loved all over the world for its simple, honest and distinctive design. We are determined that the new Defender will be true to its heritage, while meeting the requirements of a changing global market.

We plan to engage with existing and potential customers to help us finalize the details of the new vehicle. One thing's for sure, it's going to be an exciting journey, and we can't wait to get going."

Eurp 1108 02+new land rover defender concept+side view Photo 3/3   |   New Land Rover Defender Concept - Web Exclusive

The Land Rover DC100 concept builds upon the essential elements of the car’s character and allows Land Rover to open the debate and inspire people to dream about the Defenders of the future.

By Greg Emmerson
1078 Articles

BROWSE CARS BY MARKET

MORE FEATURES

Clarion Builds takes an E31 BMW and accentuates its strengths while addressing its shortcomings, all without dramatically altering its original character.
Bradley IgerFeb 23, 2018
Swedish freeskier Jon Olsson lost his first custom Audi RS 6 to theft and arson, but now he's replacing it with another one that's just as impressive.
Alex NishimotoFeb 23, 2018
Nexen taps the series’ only 3-time champ and 7 other drivers to hedge its bets for 2018’s Formula DRIFT Tire Cup
Bob HernandezFeb 22, 2018
BMW will build a total of 300 "Edition 30 Jahre" M4 Convertibles, but only 30 will come to the States--20 painted Macao Blue, and 10 in Mandarin II yellow.
Collin WoodardFeb 22, 2018
With 711 hp and a 200-lb weight loss, Ferrari says the Pista will hit 62 mph in 2.85 seconds and 124 mph in 7.6. Top speed, meanwhile, is 211 mph.
Collin WoodardFeb 21, 2018
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP