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New Land Rover Defender Concept - Web Exclusive

Replacing the iconic Defender is one of the biggest challenges in the automotive design world.

Greg Emmerson
Aug 31, 2011

Before there was the Range Rover, Discovery or Evoque, the was one Land Rover, which came to be known as the Defender. As Land Rover’s original world-conquering offroad vehicle, it spawned a millions variants and has seen minimal updates over the years, preserving its hardcore fanbase who love the boxy design and rugged dependability. However, this new DC100 concept from Land Rover is looking to investigate the potential future direction of the iconic Defender, with the company confirming its intention to launch a new Defender model in 2015.

Eurp 1108 01+new land rover defender concept+cover Photo 2/3   |   New Land Rover Defender Concept - Web Exclusive

The DC100 will debut at the 2011 Frankfurt Auto Show in early September and Gerry McGovern, Director of Design at Land Rover admitted the daunting tsk they face: "Replacing the iconic Defender is one of the biggest challenges in the automotive design world; it is a car that inspires people worldwide. This certainly isn't a production-ready concept, but is the beginning of a four-year journey to design a relevant Defender for the 21st century."

John Edwards, Global Brand Director at Land Rover added: "The Defender is loved all over the world for its simple, honest and distinctive design. We are determined that the new Defender will be true to its heritage, while meeting the requirements of a changing global market.

We plan to engage with existing and potential customers to help us finalize the details of the new vehicle. One thing's for sure, it's going to be an exciting journey, and we can't wait to get going."

Eurp 1108 02+new land rover defender concept+side view Photo 3/3   |   New Land Rover Defender Concept - Web Exclusive

The Land Rover DC100 concept builds upon the essential elements of the car’s character and allows Land Rover to open the debate and inspire people to dream about the Defenders of the future.

By Greg Emmerson
1078 Articles

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