A new British car company, Eterniti Motors, will debut its first product at the Frankfurt Auto Show (IAA) on 13 September.
Eterniti is based in London and aims to meet the demand for luxury, personalized vehicles with Hemera; what it is describing as the world's first Super-SUV.
According to the company, it will feature a limousine-like rear cabin, including twin reclining seats, iPads and a drinks chiller, giving customers the option of being chauffeured. However, they claim that with compact dimensions, 4x4 ruggedness and dynamic performance, it also retains driver appeal.
The Hemera will be shown in Frankfurt as a prototype, with production deliveries starting in 2012. However, this isn't a ground-up development of a new car. The Hemera is based on the latest generation of the best large SUV platform available. It then undergoes a chassis-up rebuild, with a new, repackaged interior, carbon-composite body panels and additional performance.
Eterniti is backed by a group of international investors and the engineering team is led by Alastair MacQueen, who was responsible for the development of the Jaguar XJ220 supercar to production. He also won the Le Mans 24-Hour race with both Jaguar and Bentley.
Ex-F1 and Le Mans driver, Johnny Herbert, will also have an active involvement in developing Eterniti vehicles, as well as serving as an ambassador for the brand.