Audi, in association with FX Networks, announces the launch of “Untitled Jersey City Project,” a jointly developed 16-minute short-form original drama featuring the all-new 2012 Audi A6. The first two episodes of “Untitled Jersey City Project” will premiere on Sunday, Sept. 25, and will roll out over four consecutive weeks as eight, two-minute episodes airing during FX’s Sunday primetime movies.
Each of the eight installments of “Untitled Jersey City Project,” produced by Audi’s Studio Progress Films to appear as fragments of a television series or film, supplies a piece of a puzzle involving men working for an architectural firm who are hiding a dark secret. The work-in-progress television drama – with story lines centered around fame, power, money and death – is set amidst the fast-developing Jersey City waterfront. A seasoned production team, drawn from the New York independent film world and including director and HBO veteran Daniel Minahan – of ‘True Blood’ and ‘Game of Thrones’ – brings the series a stylized, cinematic look.
The “Untitled Jersey City Project” television experience is extended online at www.untitledjerseycityproject.com, where visitors will have the opportunity to explore the interactive world of Jersey City and find clues to piece together the mysteries from the entertainment concept. Visitors will also be introduced to new storylines and characters, have the opportunity to read work-in-progress screenplays, and engage with the “Untitled Jersey City Project” by offering suggestions for titles of the series.
The short-form series – which was first announced nationwide last weekend in cinema and was teased during the Primetime Emmy® Awards telecast on Sunday, Sept. 18, 2011 – features the all-new 2012 Audi A6, one of Audi’s most innovative and technologically-advanced models to date.