Lucas Oil will make a significant financial investment in MAVTV and has plans underway to improve both the quality of the programming and the value of the Network.
Lucas Oil has been one of MAVTV's key shareholders and strategic partners since their initial investment in the network in 2008. MAVTV now joins the Lucas Oil Studio family of programming, which already produces more than 350 hours of motorsports and lifestyle television programming annually.
According to Bob Patison from Lucas Oil, "For MAVTV we're focusing on three main areas including significant programming buys from major studios, exclusive new programming and an aggressive marketing campaign to improve consumer awareness."
Lucas Oil's future plans for MAVTV will utilize its extensive portfolio of marketing relationships. The campaign will include prominent brand positioning within Lucas Oil properties such as Lucas Oil Stadium, home of the NFL's Indianapolis Colts, plus grass roots marketing at over 400 racing events throughout the country. These include Lucas Oil's Off Road Racing Series, Lucas Oil Drag Boat Series, Lucas Oil Pro Pulling events and multiple teams in NHRA.
In addition, the MAVTV logo is featured on millions of Lucas Oil products sold each month in over 20,000 retail locations across the United States.