The Mini International magazine has been released as an iPad app in the iTunes Store in time for the start of the Frankfurt IAA International Auto Show.
The Mini International app not only allows Mini fans to experience the contents of the printed edition but also provides a weekly update with all the latest news. It includes a Mini “best-of” section from the blogs and websites unlike.net, nowness.com and davidreport.com
The app will feature articles from The Mini International, with even more photos, videos and audio streams – as well as weekly bulletins on the Mini brand, lifestyle, culture, art and other topics of interest to Mini fans.
The app’s interface is based on the printed edition and, like the magazine itself, is also characterized by its design.
A multimedia special will be coordinated with the campaign “Another Day. Another Adventure.” And will be released to mark the launch of the Mini Coupé. There’s also a film documenting the Mini Clubman video art on display in Frankfurt.
The Mini International print magazine is published twice a year, in March and September. The Mini International app update will be released at the same time as the print version and will be updated on a weekly basis through feeds from partner websites and the official Mini online channels.