Pirelli reinforced its association with the art world thanks to a uniquely creative project over the weekend of the Italian Grand Prix. The Italian firm has joined forces with renowned F1 artist Mark Dickens to create new artwork using Pirelli’s P Zero Formula One tires that are distinguished by brightly colored markings to differentiate between the compounds. These tires became giant brushes in the Formula One paddock to form the artwork.
Some of Pirelli’s wet and intermediate tires were ‘inked’ and used as rollers on a 30ft sheet of heavy paper. Five drivers – Rubens Barrichello, Timo Glock, Kamui Kobayashi, Jarno Trulli and Mark Webber – were invited to hand-roll the tires over the canvas, under the supervision of Dickens.
The resulting artwork combines a number of interlinked patterns and colors, showcasing the unique design of the P Zero Blue intermediate and P Zero Orange wet tires to form a one-off souvenir from Pirelli’s first Monza F1 One weekend.
The painting will be auctioned at the end of the year by Pirelli, in conjunction with Formula One Management. The proceeds will go to a charity that will be announced in due course.
The artist will photograph parts of the finished canvas in order to produce a unique painting of Monza and its Formula One race. The painting will be presented to the city of Monza by the President and CEO of Formula One Management, Bernie Ecclestone.
The Monza painting forms part of a series of paintings Mark Dickens is creating this year: one for each race, again commissioned by Ecclestone. All the paintings produced are donated to each grand prix’s host venue, reinforcing the links with the local community.
Pirelli has enjoyed a long association with the art world throughout its motorsport history. During the week of the Italian Grand Prix, the Italian firm is also hosting a photographic exhibition and a modern art display in its Milan headquarters as well as in the paddock club at Monza.