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VW's Giant Booth At 2011 Frankfurt Auto Show - Web Exclusive

The booth itself will be lit by 2100 lamps powered by roughly 50 miles of cables.

Greg Emmerson
Sep 8, 2011

With the doors due to open on the Frankfurt IAA auto show on September 13, VW has unveiled a model of its giant booth in Hall 3 that has required a team of around 1000 people to add the finishing touches.

Eurp 1109 02+vw giant booth 2001 frankfurt auto show+full view Photo 2/2   |   VW's Giant Booth At 2011 Frankfurt Auto Show - Web Exclusive

Shaped like a cloud, the 8893sqm booth will accommodate more than 50 vehicles and will showcase the new up! city car, which is making its public debut along with the recently unveiled new-generation Beetle, Tiguan and Golf Cabriolet.

The NILS single-seat electric vehicle concept will also make its world premiere in Hall 3.

As well as the cars themselves, Volkswagen is using a 100ft interactive wall to give visitors a taste of mobility in the future, as well as presenting details on innovations and alternative technologies.

Volkswagen’s Motorsport and Commercial Vehicle divisions will also be displaying a number of new models in Hall 3.

The booth itself will be lit by 2100 lamps powered by roughly 50 miles of cables.

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