Former world champion race car driver Justin Bell will be the host the “World’s Fastest Car Show”, a weekly automotive adventure series for the eBay Motors website and mobile applications. This will be eBay Motors first originally produced media content to be featured in any of eBay’s mobile applications. The series is produced by Swirl.net in partnership with Justin Bell Productions and will be directed by Nicolai Iuul of Ammo Productions. The series will feature fast-paced automotive lifestyle designed to engage automotive enthusiasts through both the web and mobile platforms.
“We know car fans are also avid mobile users, with 2,600 cars and 117,000 parts purchased on eBay mobile apps every week,” said Steve Yankovich, vice president of mobile at eBay. “Our goal is to interact with these enthusiasts on an even deeper level by providing compelling, meaningful content within the app itself, and also through the eBay Motors website. The World’s Fastest Car Show is not only an entertainment vehicle, but also signals eBay’s commitment to engaging the automotive community.”
The episodes will feature segments such as celebrity interviews like Jay Leno, car collections, road trips, and a Mystery Car segment which will be revealed at the end of the show. Two versions will be featured weekly, one produced for the eBay Motors mobile application, and the other produced for the eBay Motors website.
“This is going to be the ultimate car show on the web and on mobile - quick, exciting, insider access,” said Justin Bell. “It's not about stats and facts. It's about fun on four wheels. Going places, meeting people and sharing the excitement that cool cars can ignite. Within the speed limit, of course!"
In addition to the video series, a host of features for the eBay Motors mobile application are now available in the release including Updated Car Cards so users can select their own photo to represent their Car Cards, they can also Share Car Cards with friends via email, Facebook, and Twitter, and also Simpler Search where it’s now easier for users to sort through search results to find what they’re looking for even faster.