Super Street Network

 |   |   |  New Yokohama Tire TV Commercial - Web Exclusive
Subscribe to the Free
Newsletter

New Yokohama Tire TV Commercial - Web Exclusive

The high-performance machines are lined up in a football formation, much like a coach would diagram an X’s and O’s play.

Greg Emmerson
Sep 19, 2011

Following its successful “Duck, Duck, Goose” TV commercial launched in March, Yokohama Tire is rolling out a new 30-second spot called “X’s and O’s.”

Eurp 1109 01+yokohama tire tv commercial+cover Photo 2/3   |   New Yokohama Tire TV Commercial - Web Exclusive

The ad was shot at the San Bernardino International Airport and features a wide range of vehicles shod with Yokohama tires, ranging from a Lamborghini Gallardo Superleggera to an 800hp off-road truck.

The high-performance machines are lined up in a football formation, much like a coach would diagram an X’s and O’s play. Suddenly, the game is in motion with a message of, “Pioneering technology to produce the best performing tires in the world is all part of our game plan.”

To see the commercial, visit: http://www.youtube.com/user/YokohamaMotorsports

“X’s and O’s” will air in late September and run through October as part of Yokohama’s branding initiatives and to support its upcoming football promotions with the Denver Broncos, Dallas Cowboys and Baltimore Ravens. The spots will air on networks such as ESPN, ESPN2, NFL Network, Fox and Altitude.

Eurp 1109 02+yokohama tire tv commercial+overhead Photo 3/3   |   New Yokohama Tire TV Commercial - Web Exclusive

Sources

Yokohama Tire Corporation
Fullerton, CA 92831
800-722-9888
http://www.yokohamatire.com
By Greg Emmerson
1078 Articles

BROWSE CARS BY MARKET

MORE FEATURES

Preview the Super Street November issue, our Nissan annual! With a trio of Charles Wong’s R34 Skyline, 2 Boss Bunny S14, a baby Godzilla Pulsar GTiR, and more!!!
Bob HernandezSep 14, 2018
Who do you think deserves a trip to SEMA 2018?
RodrezSep 14, 2018
The Jaguar Project 8 lapped the legendary California race track in 1:37.54, almost a second quicker than the Cadillac CTS-V and two seconds quicker than the Giulia Quadrifoglio
Collin WoodardSep 13, 2018
Ever since Forza Horizon 4 was revealed at E3 earlier this year, fans have been hungry for even the smallest new details.
Andrew BeckfordSep 13, 2018
Last year, Aston Martin announced plans to build its first-ever battery electric vehicle, the Rapide E. Today it revealed specs for the special edition sedan.
Michael CantuSep 12, 2018
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP