Following its successful “Duck, Duck, Goose” TV commercial launched in March, Yokohama Tire is rolling out a new 30-second spot called “X’s and O’s.”
The ad was shot at the San Bernardino International Airport and features a wide range of vehicles shod with Yokohama tires, ranging from a Lamborghini Gallardo Superleggera to an 800hp off-road truck.
The high-performance machines are lined up in a football formation, much like a coach would diagram an X’s and O’s play. Suddenly, the game is in motion with a message of, “Pioneering technology to produce the best performing tires in the world is all part of our game plan.”
To see the commercial, visit: http://www.youtube.com/user/YokohamaMotorsports
“X’s and O’s” will air in late September and run through October as part of Yokohama’s branding initiatives and to support its upcoming football promotions with the Denver Broncos, Dallas Cowboys and Baltimore Ravens. The spots will air on networks such as ESPN, ESPN2, NFL Network, Fox and Altitude.