Super Street Network

 |   |   |  New Yokohama Tire TV Commercial - Web Exclusive
Subscribe to the Free
Newsletter

New Yokohama Tire TV Commercial - Web Exclusive

The high-performance machines are lined up in a football formation, much like a coach would diagram an X’s and O’s play.

Greg Emmerson
Sep 19, 2011

Following its successful “Duck, Duck, Goose” TV commercial launched in March, Yokohama Tire is rolling out a new 30-second spot called “X’s and O’s.”

Eurp 1109 01+yokohama tire tv commercial+cover Photo 2/3   |   New Yokohama Tire TV Commercial - Web Exclusive

The ad was shot at the San Bernardino International Airport and features a wide range of vehicles shod with Yokohama tires, ranging from a Lamborghini Gallardo Superleggera to an 800hp off-road truck.

The high-performance machines are lined up in a football formation, much like a coach would diagram an X’s and O’s play. Suddenly, the game is in motion with a message of, “Pioneering technology to produce the best performing tires in the world is all part of our game plan.”

To see the commercial, visit: http://www.youtube.com/user/YokohamaMotorsports

“X’s and O’s” will air in late September and run through October as part of Yokohama’s branding initiatives and to support its upcoming football promotions with the Denver Broncos, Dallas Cowboys and Baltimore Ravens. The spots will air on networks such as ESPN, ESPN2, NFL Network, Fox and Altitude.

Eurp 1109 02+yokohama tire tv commercial+overhead Photo 3/3   |   New Yokohama Tire TV Commercial - Web Exclusive

Sources

Yokohama Tire Corporation
Fullerton, CA 92831
800-722-9888
http://www.yokohamatire.com
By Greg Emmerson
1078 Articles

BROWSE CARS BY MARKET

MORE FEATURES

Paul the Apostle wasn't necessarily talking about K-series-swapped Integras when he spoke to the Corinthians, telling them to "race to win."
Aaron BonkNov 20, 2018
As a general rule of thumb, most Ferrari owners leave their cars untouched in an effort to protect their resale value. But Ryan Dandurand isn't like most Ferrari owners
Jonathan WongNov 19, 2018
For 70 years, the Abarth emblem has been intimidating competitors in its various incarnations as a race car and performance road-car builder.
ManufacturerNov 19, 2018
Toyota has revealed TRD versions of the 2020 Camry and Avalon sedans
Kelly PleskotNov 16, 2018
Preview the Super Street January 2019 edition - the Red Issue - with the perfect MR2, K24 DC2, custom widebody FD3S, 500hp+ Evo IX, RB25 S14, 355 Berlinetta, and more!
Bob HernandezNov 16, 2018
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP