A new world record was set at the 38th Berlin Marathon by 26 year-old Kenyan runner, Patrick Makau. He crossed the line at the Brandenburg Gate after covering the 42.195km course in 2hr 3min 38sec. This shave an impressive 21sec off the previous record held by Ethiopian athlete Haile Gebrselassie.
En route to victory, Makau wore Adidas shoes with a special rubber compound developed by Continental Tires, which helped to provide better traction and thus less slip.
Makau first tested a sample of the adizero adios 2 just two days before the event and was so impressed with the performance that he ran the race with the shoes. After the marathon, Makau commented: "I could really feel the grip, which enabled me to accelerate in the curves."
This particular shoe will hit the market in December 2011, but stores already carry running shoes with Continental soles such as all adistars.
Europe's leading tire specialist and sports equipment manufacturer combined their knowledge two years ago, with Continental creating rubber compounds in their own test labs. Shoes produced with the new soles were found to provide better traction and running efficiency.