Ryan Friedlinghaus, owner of the premiere modification shop, West Coast Customs, will be no stranger to any car enthusiast. His shop has built some incredible cars and most have been documented on TV.
To coincide with the arrival of the new TV series, Continental Tire has teamed up with West Coast Customs for a 30-second ad that airs this month during West Coast Customs' new TV show called Inside West Coast Customs. It appears on Discovery's new Velocity channel (formerly known as HD Theater) on Thursdays at 9pm ET.
"Here at West Coast Customs, we build a lot of rides," said Friedlinghaus in the commercial, as the camera pans to some of the shop's most extreme rides. "But no matter what the style, we wrap everything in Continental tires."
Friedlinghaus and his shop have done exclusive custom builds for the MTV show Pimp My Ride, TLC's Street Customs and Street Customs Berlin, and are now on Velocity’s show, Inside West Coast Customs. Continental Tire has been the Official Tire of West Coast Customs since 2007.
Keep an eye out for the new commercial or watch the spot on Continental's YouTube page at www.youtube.com/continentaltire.